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Digital Commerce Blog

In this blog you will find the latest information about digital commerce - including the sale of goods and services via e-commerce channels, mobile networks and information about necessary and appropriate IT infrastructures.
A banner bearing the text ‘Platform migration for SMEs: When Shopware 6 is the right choice – and when it isn’t’ by blackbit digital Commerce. An architectural diagram featuring building blocks can be seen in the background.
David Gottschalk07/27/267 min read

Platform Migration for Small and Medium-Sized Businesses: When Shopware 6 Is the Right Choice – and When It Isn't

The old e-commerce software is still up and running. But every update becomes a risk, every enhancement takes longer than planned, and IT management ...
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Shopware shop on a smartphone featuring AI search, recommendations and a chatbot; chart shows a +18% increase in conversion rate – blog article “Shopware + AI” by Blackbit
David Gottschalk07/22/268 min read

Shopware + AI: How the DCPR Approach Measurably Increases the Conversion Rate

AI isn't a growth lever. It amplifies your store's current state – for better or for worse.
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A graphical overview from Blackbit on the topic of ‘AI Share of Voice’: Four charts illustrate example market shares for the user’s own brand (‘Your Brand’) and three competitors, using percentages and diagrams.
André Reß07/07/268 min read

AI Share of Voice: The KPI That SEO Alone Can't Deliver

Your store ranks on page 1. Yet you’ve already lost the sale? Imagine a potential customer asks a question today – not on Google, but on ChatGPT. The ...
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A laptop screen surrounded by numerous pop-up notifications and tool recommendations in black and yellow—symbolizing the daily sensory overload caused by AI tools, new features, and agency recommendations
Jana Hartmann07/06/261 min read

Blackbit at iBusiness Marketingintegration '26: Structure Over Tools

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Header graphic “13 New AI KPIs for Your Online Store – and How to Measure Them” by Blackbit, featuring three KPI cards on the DCPR topics of Launch & Harvest, Optimization, and Expansion, along with sample values for GEO Score, Chatbot CSAT, AI Adoption, and other AI KPIs
André Reß07/02/268 min read

13 New AI KPIs for Your Online Store (and How to Measure Them)

These days, a store can rank #1 on Google, have a solid conversion rate – and not appear at all in ChatGPT. Not a poor ranking. Non-existent. If you ...
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10 Years of Blackbit: Daniel Bartschiess
Kerstin Schmitz06/25/261 min read

10 Years of Daniel: The Man Between the Lines

He came through a referral. He stayed for ten years. If you ask Daniel Bartschies how that happened, he won’t give you a long story. “Et hätt noch ...
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Infographic: GEO Score: Measuring Visibility in ChatGPT and Perplexity
David Gottschalk06/22/266 min read

Geo Score: How Visible Is Your Store in ChatGPT and Perplexity?

Your store appears on page 1 of Google. But when a procurement manager on Perplexity asks which supplier can solve their procurement problem, your ...
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Infographic: The Three Pillars of the DCPR—Launch & Harvest, Optimization, Expansion—as a Structured Growth Framework for E-Commerce
Jana Hartmann06/11/265 min read

What is the DCPR? – An Explanation of the E-commerce Growth Framework

An online store that isn't growing rarely has a technical problem. It has a prioritization problem. Most teams know this. Yet the next quarter rolls ...
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Infographic on the use of artificial intelligence in e-commerce: product recommendations, automated content creation, visibility in AI search systems and KPI-based management with the Digital Commerce Performance Roadmap (DCPR)
David Gottschalk06/02/2614 min read

AI in E-Commerce 2026: Applications, KPIs, and the DCPR for Management

Artificial intelligence has evolved from hype to measurable leverage in digital commerce. According to a KfW study from February 2026 , 20 percent of ...
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Mediterranean dishes in a convivial table setting with the lettering 'NIK the Greek x blackbit'.
David Gottschalk05/08/263 min read

How Nik the Greek Migrated 30,000 Customers to Shopware 6 in Four Hours—Without a Hitch

Your store is up and running. Orders are coming in, the ERP is connected - somehow. And yet: it doesn't go any further. New functions? They take ...
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Nadine in her natural environment - at her desk
Kerstin Schmitz04/22/262 min read

30 Years of Nadine: Numbers, Trust, Reliability

In 1996, the job was in the newspaper. Not online, not recommended by an algorithm - on paper, among other advertisements. Nadine cut it out, applied ...
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David Gottschalk and Dennis Korbginski with the Pimcore Store Partner of the Year Award 2025
David Gottschalk04/21/263 min read

Pimcore Store Partner of the Year 2025: Blackbit Honored at Pimcore Inspire

Pimcore Store Partner of the Year 2025 – An Award That Makes Us Proud On April 14, 2026, we were honored as Pimcore Store Partner of the Year 2025 at ...
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Our Blog

What we write about

We write about latest software updates of Shopware 6, Shopify, BigCommerce and other e-commerce platforms. We also introduce new products and plugins for your online store. Find out how you can save time in online marketing with the help of additional software and open up new possibilities for digitally addressing your customers.

But e-commerce software is not the only topic. No online store can do without marketing. You'll find blog articles on search engine marketing, e-mail marketing, social media and content marketing. We give tips and show by example how to reach your target group via Instagram, Facebook, Twitter, Pinterest and other platforms. Content is always a topic and so many online merchants ask themselves whether a corporate blog, an online magazine or an optimization of the category texts is more likely to be appreciated by Google and help potential customers to find the online store more easily. We will be happy to show you how to write SEO texts and implement SEO measures that not only improve your visibility on Google, but also optimize the user experience of your store and, first and foremost, make your customers feel well taken care of.

We help your business with information on how to get started in e-commerce and save you from common mistakes when launching your own online store. We write about events and e-commerce trends, present our biggest success projects as good examples of successful stores and share with you our know-how on e-commerce as well as useful tips on how to trade on the Internet. Whether it's for your start in online commerce, expanding to multi-channel commerce, or developing sophisticated strategies for B2B e-commerce, we welcome any tips we can give you to make your online store more successful and are happy to help you master your individual e-commerce challenges.
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