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Digital Commerce Blog

In this blog you will find the latest information about digital commerce - including the sale of goods and services via e-commerce channels, mobile networks and information about necessary and appropriate IT infrastructures.
Kerstin Schmitz12/09/253 min read

Marketing 2026: 8 Trends That Marketing Teams Should Know Now

Time flies, but technology sprints. The year 2025 is drawing to a close – and many marketing teams already sense that the coming months will mark a ...
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André Reß11/28/251 min read

Why Server-Side Tracking Is Becoming Indispensable for Pimcore Projects

Making digital decisions based on uncertain data is a risky game - especially for Pimcore projects that depend on reliable commerce and marketing ...
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Kerstin Schmitz11/21/251 min read

When a Delicatessen Refines Its Marketing - And We Supply the Right Ingredients

We have been working with Viani for many years. We know their products, their attitude and their quality standards - as well as their digital ...
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Kerstin Schmitz11/11/251 min read

Blackbit at Web Summit 2025: Experience E-Commerce Trends Live

From November 10 to 13, 2025, the Web Summit will once again open its doors in Lisbon - one of the largest and most influential tech and digital ...
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Kerstin Schmitz11/10/251 min read

Webinar: From Google to ChatGPT - How to Stay Visible in AI Search

Search engine optimization is facing one of the biggest upheavals in over 20 years.AI systems such as ChatGPT, Google AI Overviews, Gemini and ...
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André Reß11/04/252 min read

Data Loss in Marketing? How Server-Side Tracking Can Help You!

Are your analysis tools such as Google Analytics & Co. providing less and less data and is the performance of your marketing campaigns declining? ...
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Kerstin Schmitz10/24/252 min read

UX Microcopy in E-Commerce: Small Texts, Big Impact on Conversion & Checkout

The Power of Mini-Texts If you want to be successful in e-commerce, you need more than pretty pictures and fast loading times. An inconspicuous ...
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Kerstin Schmitz10/24/251 min read

Black Friday, Cyber Week & Christmas: Your Recipe for Success for Year-End Business

The end-of-year business is just around the corner - Black Friday, Cyber Week and the Christmas season are the strongest sales weeks of the year. ...
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Kerstin Schmitz10/17/252 min read

Coffee, Creativity & Christoph - Our Team Gets Reinforcement

Christoph Stützer has been part of our Göttingen team since August 2025 - and has been providing fresh energy in media design ever since. With coffee ...
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Kerstin Schmitz10/13/252 min read

UX/UI Designer, Bass Lover, Pixel Tamer - Our Team in Hamburg Is Getting Reinforcements

What happens when structure meets creativity - and Figma meets good music? Exactly: Tim is at work! Our UX/UI designer reveals why he can't work ...
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Kerstin Schmitz10/08/252 min read

Digital Commerce Performance Roadmap: Our Expertise Officially Confirmed

In our Digital Commerce Performance Roadmap, we focus on continuous development and proven expertise. Two recent milestones show that we are on the ...
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Stefano Viani10/07/252 min read

Implement Agentic Commerce at an Early Stage - How to Succeed With Pimcore &  CoreShop

Discover why early adoption of agentic commerce is a game-changer for retailers and how innovative platforms like Pimcore and CoreShop can help you ...
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Our Blog

What we write about

We write about latest software updates of Shopware 6, Shopify, BigCommerce and other e-commerce platforms. We also introduce new products and plugins for your online store. Find out how you can save time in online marketing with the help of additional software and open up new possibilities for digitally addressing your customers.

But e-commerce software is not the only topic. No online store can do without marketing. You'll find blog articles on search engine marketing, e-mail marketing, social media and content marketing. We give tips and show by example how to reach your target group via Instagram, Facebook, Twitter, Pinterest and other platforms. Content is always a topic and so many online merchants ask themselves whether a corporate blog, an online magazine or an optimization of the category texts is more likely to be appreciated by Google and help potential customers to find the online store more easily. We will be happy to show you how to write SEO texts and implement SEO measures that not only improve your visibility on Google, but also optimize the user experience of your store and, first and foremost, make your customers feel well taken care of.

We help your business with information on how to get started in e-commerce and save you from common mistakes when launching your own online store. We write about events and e-commerce trends, present our biggest success projects as good examples of successful stores and share with you our know-how on e-commerce as well as useful tips on how to trade on the Internet. Whether it's for your start in online commerce, expanding to multi-channel commerce, or developing sophisticated strategies for B2B e-commerce, we welcome any tips we can give you to make your online store more successful and are happy to help you master your individual e-commerce challenges.
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