Pimcore: The open platform for product data, digital assets and commerce experiences
When product data is lost in silos and every channel appearance becomes a manual coordination task - this is not a process problem, but a platform problem. Pimcore solves it: as an open, composable platform for PIM, MDM, DAM, DXP and commerce.
What is Pimcore?
Pimcore is an enterprise platform for data and experience management that provides companies with a uniform basis for all digital processes. It combines six powerful disciplines in one composable system: PIM (Product Information Management), MDM (Master Data Management), DAM (Digital Asset Management), CDP (Customer Data Platform), DXP (Digital Experience Platform) and a modular digital commerce framework.
Pimcore is not another all-in-one tool that promises everything and delivers nothing. It is a technical platform with a clear architectural philosophy: composable, API-driven, Symfony-based - and fully customizable to your own processes. Used by over 118,000 companies worldwide, recognized by Gartner, Forrester and IDC.
The six modules of the Pimcore platform
PIM - Product Information Management
Maintain and structure product information centrally and output it consistently for all markets, channels and languages. The basis for uniform product experiences - from initial creation to automated channel output.
DAM - Digital Asset Management
Manage images, videos, documents and 3D assets centrally, transform them automatically and deliver them in line with the channel. Media data is maintained once and is consistently available to all output channels.
MDM - Master Data Management
Consolidate and cleanse master data from all areas of the company - suppliers, customers, locations - and provide it as a reliable single source of truth for all connected systems.
DXP - Digital Experience Platform
Control personalized content across all digital channels - headless or hybrid, API-first. With AI-supported workflow automation and a complete CMS for multilingual, international commerce sites.
ECOM - Digital Commerce Framework
Modular, channel-agnostic commerce framework for B2C, B2B and D2C - fully integrated with PIM and DAM. Product data flows directly from the PIM into the store, without manual intermediate steps.
CDP - Customer Data Platform
Centrally bundle customer data from all relevant sources, enrich it in real time and orchestrate it in compliance with data protection regulations in order to trigger highly personalized customer journeys across all channels, visibly increase conversion rates and strengthen customer relationships in the long term.
From PIM to PXM: Pimcore's new strategic positioning
Today, Pimcore is positioning itself as the leading PXM platform (Product Experience Management). The difference to classic PIM logic: While PIM answers the question "Where do we manage our product data?", PXM answers the question "How do we ensure that our product data creates the right experience at every touchpoint?"
Pimcore combines PIM, DAM and commerce in a scalable PXM infrastructure - with structured data modeling, systematic data governance and consistent distribution across all markets. For companies in the upper midmarket that want to build growth on product data quality, this is the measurable difference to isolated individual solutions.
Pimcore for the upper midmarket from € 20 million turnover
Companies of this size have too many products, too many markets and too many internal systems to keep product data synchronized manually. Pimcore solves three key pain points: Data complexity without loss of control, channel diversity without extra effort and technological independence from the manufacturer.
Pimcore is not subject to vendor lock-in: the source code can be viewed, the architecture is open and extensions belong to your own company. For companies that take data sovereignty seriously - especially in the context of GDPR and NIS2 in the DACH region - this is a decisive strategic advantage.
Pimcore at a glance: License, independence & market position
The new license: Pimcore Open Core License (POCL)
With version 2025.1, Pimcore has replaced the GPLv3 with the POCL. Proprietary extensions no longer need to be disclosed. Free of charge up to € 5 million annual turnover - Professional Edition from € 8,400/year.
No vendor lock-in
Open source code, free architecture. Pimcore runs on-premise, private cloud or as PaaS - without enforced vendor dependency and GDPR-compliant on EU infrastructure.
Awarded: Gartner, Forrester & IDC
Gartner Customers' Choice & Magic Quadrant DXP, Forrester Leading Solution, IDC MarketScape PIM/MDM. Over 118,000 companies worldwide - including Audi, Intersport, GANT and T-Mobile.
Blackbit: Your Pimcore partner in the DACH region
As a certified Pimcore partner, we support companies with a turnover of €50 million or more with the introduction, further development and operation - from the architecture decision to DevOps operation on EU-based Kubernetes infrastructure. We provide support with edition consulting, POCL license audits and the clean migration of existing GPLv3 extensions.
Our services include PIM implementation and commerce integration (BigCommerce, Shopware 6, CoreShop), the Blackbit Data Director for PIM/ETL automation and managed hosting on GDPR-compliant EU infrastructure. Talk to us - we will analyze your situation and show you where Pimcore creates real added value.