Pimcore DAM – a central location for all digital assets

Manage images, videos, documents, and 3D data in a single system, instead of searching for them in email attachments, cloud folders, and marketing drives: Pimcore DAM centralizes your brand content and automatically delivers it to your website, online store, print materials, and marketplaces—integrated with PIM, CMS, and commerce rather than as a standalone solution.

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11+

years as a certified

Pimcore Partner

105+

Pimcore

Pimcore projects

118,000+

companies worldwide

rely on Pimcore

Gartner

Customers' Choice

G2: 5/5 stars (80+ reviews)

Definition

What is a DAM—and how does it differ from a PIM system?

A Digital Asset Management (DAM) system manages digital files such as images, videos, and documents—including metadata, versions, usage rights, and approval workflows. A Product Information Management (PIM) system, on the other hand, manages structured product information such as attributes, descriptions, and variants, and publishes this information across sales channels. The two systems complement each other: product data resides in the PIM, while the associated images, videos, and data sheets are stored in the DAM—all neatly linked together.

The key difference from standalone DAM software: With Pimcore, DAM, PIM, CMS, and commerce are all part of the same platform. Assets aren’t “integrated” via an external interface; instead, they’re natively available to all modules—without duplicating data or risking synchronization issues.

Core Functions

An Overview of Pimcore DAM's Core Features

Centralized Asset Management

All digital assets in a searchable repository—accessible via the web-based interface or as a WebDAV network drive directly at your workstation, e.g., for access from Adobe InDesign.

Automatic Format Conversion & Preview

Pimcore recognizes over 200 file formats and automatically generates previews for images, videos (transcoding via FFmpeg), Office documents, and PDFs. Color space conversion (RGB↔CMYK) as well as automatic watermarks and copyright notices are included.

Metadata, Tags & Rights Management

A flexibly configurable metadata model (Enterprise Asset Metadata) plus centrally definable tags for filtering and discoverability. License and usage rights are maintained as structured metadata, and access permissions are controlled on a role-based basis.

Asset Experience Portals & Brand Portals

Configurable portals provide internal teams, agencies, suppliers, and the press with controlled, real-time access to approved assets—including search, filtering, and approved downloads—without requiring third parties to access the Pimcore backend.

Versioning & Workflows

Every change creates a new version, and changes can be undone at any time. A visual workflow designer manages approval processes and asset lifecycles, including integration with Teams and Slack.

Integration & API Access

Native integration with Pimcore CMS, PIM, and Commerce without a separate interface; external systems and front ends access assets headlessly via REST and GraphQL (Pimcore Data Hub).

Market Position

Recognized by independent analysts

Pimcore is a Gartner Customers' Choice and is listed in the Gartner Magic Quadrant for Digital Experience Platforms as well as in the IDC MarketScape for PIM/MDM. Forrester rates Pimcore as a “Leading Solution” for Data & Experience Management. On G2, users rate Pimcore 5 out of 5 stars (based on over 80 reviews). Among the 118,000+ companies that rely on Pimcore are Audi, T-Mobile, Burger King, GANT, and Stanley Black & Decker.

Blackbit's Own Pimcore Bundle

Experience Portal & Data Director: Automatically Deliver Assets to Partners and Systems

Blackbit configures the native Pimcore Experience Portal for you as an access point for third parties: Suppliers, the press, and sales partners can use it to gain customized, controlled access to approved assets—without needing their own Pimcore account and without a separate add-on module. In combination with Blackbit Data Director, assets can also be automatically imported from SFTP folders, assigned to the appropriate products based on filename, and exported as image or document feeds to marketplaces and partner systems—without the need for custom development.

FAQ

Answers for Decision-Makers

What is the difference between a DAM and a PIM system?

A DAM manages media files such as images, videos, and documents, including metadata, versions, and usage rights. A PIM manages structured product information such as attributes and descriptive text. In Pimcore, both modules are natively linked—without the need to copy data.

What file formats does Pimcore DAM support?

Pimcore recognizes over 200 file formats and generates automatic previews for common image and video formats (including JPG, PNG, PSD, TIFF, SVG, MP4, MOV), as well as Office documents, PDFs, and—depending on the configuration—specialized formats such as 3D and AR data.

Is Pimcore DAM open source?

Yes, the core of Pimcore DAM is based on the Pimcore Open Core License (POCL) and is available as open source. For companies with annual revenue of €5 million or more, a commercial license is required starting with version 2025.1.

Can I automatically import assets and distribute them to partners?

Yes. Using Blackbit Data Director, assets can be automatically imported from SFTP sources, ZIP archives, or APIs; partners and the press can access them in a controlled manner through Asset Experience Portals.

As an editor with no technical background, how do I access the DAM?

Via the web-based Pimcore interface or a WebDAV network drive on your workstation—the latter allows direct access from familiar programs such as Adobe InDesign or File Explorer.

Start the project now

Ready to manage your digital assets in one central location?

Whether you’re launching a new system, migrating existing assets, or expanding your Pimcore installation to include brand portals, Blackbit supports you every step of the way—from architecture consulting to operations.