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Digital Commerce Blog

In this blog you will find the latest information about digital commerce - including the sale of goods and services via e-commerce channels, mobile networks and information about necessary and appropriate IT infrastructures.
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06/01/174 min read

The Future of Online Marketing - HubSpot Partner Meeting

Customers buy differently than they did ten years ago! This fact presents e-commerce companies with new challenges: How can you reach potential ...
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05/11/176 min read

Successfully run Smart Display campaigns with Google AdWords

To successfully reach customers on different platforms, companies can now use Smart Display campaigns to serve precisely tailored ads on more than ...
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05/04/174 min read

The topic of cross-border data transfer: What's what in international data protection?

The topic of data protection is as complex as it is topical. Particularly when it comes to data transfer beyond the borders of Germany, it is ...
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04/20/174 min read

Artificial intelligence for more sales? News from the Google Agency Meeting

The days of rigid metrics and regional search results in Google search are over. Search results are now tailored to existing search behavior and user ...
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04/12/173 min read

Google certified retailers" goes - "Google customer reviews" comes.

After less than four years on the German market, Google is heralding the end of the "Google Certified Retailer" seal of approval in March. We can ...
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03/30/173 min read

Identity-based brand management: From the core to a successful brand

Brand: More than just a logo A brand is not just the logo or the name of a company. It is the sum of all the individual parts: both self-image and ...
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03/15/173 min read

Digital commerce replaces e-commerce

Consulting the online shopping list at the supermarket, ordering clothes from the comfort of your couch via tablet and picking them up in the store, ...
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03/13/173 min read

Video ads: How to use YouTube for your business success

Advertising on YouTube? Most people are probably aware by now that YouTube offers more than just cute panda videos. However, the video platform is ...
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03/08/172 min read

Necessity of language versions of a website

Growth with the help of multilingual websites It is not only country-specific legal and bureaucratic peculiarities that quickly become a challenge ...
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02/27/173 min read

Blue Ocean strategy: Strong brand through unique positioning

Unique and unmistakable: Isn't that what every company wants to be? In other words, isn't that what everyone wants? In e-commerce, there is no such ...
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02/21/173 min read

Flexible working - save costs and time on the road

Since 1 January 2017, free WiFi has been available to all passengers on Deutsche Bahn's ICE trains - in both 1st and 2nd class. With parallel access ...
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02/01/171 min read

Awarded the Social Media Quality Certificate from the BVDW

How can we keep track of the current tops and flops of the digital world? What's just hype, what's actually purposeful? How do you even become an ...
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Our Blog

What we write about

We write about latest software updates of Shopware 6, Shopify, BigCommerce and other e-commerce platforms. We also introduce new products and plugins for your online store. Find out how you can save time in online marketing with the help of additional software and open up new possibilities for digitally addressing your customers.

But e-commerce software is not the only topic. No online store can do without marketing. You'll find blog articles on search engine marketing, e-mail marketing, social media and content marketing. We give tips and show by example how to reach your target group via Instagram, Facebook, Twitter, Pinterest and other platforms. Content is always a topic and so many online merchants ask themselves whether a corporate blog, an online magazine or an optimization of the category texts is more likely to be appreciated by Google and help potential customers to find the online store more easily. We will be happy to show you how to write SEO texts and implement SEO measures that not only improve your visibility on Google, but also optimize the user experience of your store and, first and foremost, make your customers feel well taken care of.

We help your business with information on how to get started in e-commerce and save you from common mistakes when launching your own online store. We write about events and e-commerce trends, present our biggest success projects as good examples of successful stores and share with you our know-how on e-commerce as well as useful tips on how to trade on the Internet. Whether it's for your start in online commerce, expanding to multi-channel commerce, or developing sophisticated strategies for B2B e-commerce, we welcome any tips we can give you to make your online store more successful and are happy to help you master your individual e-commerce challenges.
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