End of geoblocking: The most important facts for online merchants on the EU compromise
Customers may no longer be treated differently or even disadvantaged in cross-border online trade within the EU. This was decided by the European ...
ECJ allows restriction of online sales of luxury items via Amazon and Ebay
Marketplaces and platforms represent important components of online commerce," said focus group chairman Dr. Oliver Bohl (KfW Bankengruppe). At the ...
Duty before free: The new packaging law for online retailers
With the new German Packaging Act (VerpackG) coming into force on January 1, 2019, it is once again clear that digital commerce involves much more ...
Marketing Automation & Personalization with Pimcore 5
Marketing automation and a personalized user approach will soon be indispensable in digital commerce. Intelligent personalization tools that identify ...
Why you should not confuse content and inbound marketing
The Internet offers people new approaches in their search for solutions and content: They come into contact with content without being able to narrow ...
No Limits:Growth-driven design meets merchandise management
The advance of digitization involves more than just the development of new technologies, because society is also changing in tandem with ...
The Future of Online Marketing - HubSpot Partner Meeting
Customers buy differently than they did ten years ago! This fact presents e-commerce companies with new challenges: How can you reach potential ...
Successfully run Smart Display campaigns with Google AdWords
To successfully reach customers on different platforms, companies can now use Smart Display campaigns to serve precisely tailored ads on more than ...
The topic of cross-border data transfer: What's what in international data protection?
The topic of data protection is as complex as it is topical. Particularly when it comes to data transfer beyond the borders of Germany, it is ...
Artificial intelligence for more sales? News from the Google Agency Meeting
The days of rigid metrics and regional search results in Google search are over. Search results are now tailored to existing search behavior and user ...
Google certified retailers" goes - "Google customer reviews" comes.
After less than four years on the German market, Google will announce the end of the "Google Certified Retailer" seal of approval in March. One can ...
Identity-based brand management: From the core to a successful brand
Brand: More than just a logo A brand is not just the logo or the name of a company. It is the sum of all the individual parts: both self-image and ...