Artificial intelligence for more sales? News from the Google Agency Meeting
The days of rigid metrics and regional search results in Google search are over. Search results are now tailored to existing search behavior and user ...
Google certified retailers" goes - "Google customer reviews" comes.
After less than four years on the German market, Google will announce the end of the "Google Certified Retailer" seal of approval in March. One can ...
Identity-based brand management: From the core to a successful brand
Brand: More than just a logo A brand is not just the logo or the name of a company. It is the sum of all the individual parts: both self-image and ...
Digital commerce replaces e-commerce
Consulting the online shopping list at the supermarket, ordering clothes from the comfort of your couch via tablet and picking them up in the store, ...
Video ads: How to use YouTube for your business success
Advertising on YouTube? Most people are probably aware by now that YouTube offers more than just cute panda videos. However, the video platform is ...
Necessity of language versions of a website
Growth with the help of multilingual websites It is not only country-specific legal and bureaucratic peculiarities that quickly become a challenge ...
Blue Ocean strategy: Strong brand through unique positioning
Unique and unmistakable: Isn't that what every company wants to be? In other words, isn't that what everyone wants? In e-commerce, there is no such ...
Flexible working - save costs and time on the road
Since 1 January 2017, free WiFi has been available to all passengers on Deutsche Bahn's ICE trains - in both 1st and 2nd class. With parallel access ...
Awarded the Social Media Quality Certificate from the BVDW
How can we keep track of the current tops and flops of the digital world? What's just hype, what's actually purposeful? How do you even become an ...
The impact chain for successful e-commerce
The opposite of failure In order to be successful, goals must first of all be clearly defined, because anyone who wanders aimlessly cannot be ...
How brands stay fit for the future in e-commerce
IMPRESSIONS FROM ERETAIL EUROPE How do brands come alive with the help of multichannel touchpoints? Being and remaining fit for the future - that was ...
Unforgettable stories and emotional brand worlds
Rational relevance and emotional added value For online retailers, there is no doubt that only high-quality products are in stock and unique services ...
