Stefano Viani
Snack content: delicious and easy to digest, please!
8.25 seconds - that's how short an average Internet user can or wants to concentrate on one thing today. That's roughly equivalent to the attention ...
How the Internet of Things is changing digital marketing
Internet of Things technology is still in its infancy. However, according to forecasts, over 26 billion networked devices worldwide will dominate our ...
Social CRM:11 tips for companies
Today, social media offers companies huge potential in the area of customer relationship management. With Facebook, Twitter & Co., busy customers ...
The Internet of Things: Safety first?
The supermarket shelves send adverts to your mobile phone, the car starts the heating at home and the fridge reports that there is a shortage of ...
Digitization: learning from successful start-ups
For some, the digital revolution is frightening, while others utilise its destructive energy to catapult themselves and their company to the ...
pimcore CEO is speaker at SXSW 2016
We have been working with the flexible open source framework pimcore for several years, became a pimcore Professional Partner in 2013, and in October ...
Local Insights: New statistics for Facebook Pages
If you regularly browse the statistics of your Facebook fan page, you may have already discovered them: the new Insights for local companies. The ...
New law: Missing data protection statement threatens warning notice
On 24 February 2016, the "Act to Improve the Civil Law Enforcement of Consumer Protection Provisions of Data Protection Law" came into force. This is ...
AdWords: Google deletes ads in right column
Google has got serious: After various test runs, the placement of ads to the right of the search results was discontinued on 22 February 2016. From ...
Dynamic remarketing: targeted AdWords advertising
Anyone who occasionally visits online shops will be familiar with the phenomenon: some time after you have left the shop, you regularly come across ...
Internet of Things: Is your car already talking to your washing machine?
The Internet of Things was already on everyone's lips in 2015 - and will probably be with us for years to come. This refers to the trend that it is ...
4 beginner marketing tips for online retailers
Your shop is finished and has gone online. Especially in the first few months, it is important to encourage potential customers to visit and, at ...