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Stefano Viani

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Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.

Blog Post by Stefano Viani

Stefano Viani02/05/163 min read

This is what you should avoid: Don'ts in search engine optimization

If there's one thing you should know about search engine optimisation, it's that nothing stays the same for long. In fact, it doesn't take much to ...
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Stefano Viani02/03/16< 1 min read

BVDW: New Chair for Social Media Focus Group

At the end of January, the Social Media Focus Group of the Bundesverband Digitale Wirtschaft (BVDW) e.V. elected its new board. The new chairman is ...
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Stefano Viani01/25/163 min read

Six Beginner Tips for Effective Search Engine Optimization

Want to appear high up on Google's hit list? It's easier and cheaper than you think: there are a few tricks that you can use to make your website ...
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Stefano Viani01/21/161 min read

mobile-friendly: why responsive web design is becoming increasingly important

On the bus, on the way to work, during a break or at home in front of the TV: anyone with a smartphone - and that is now around 46% of the German ...
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Stefano Viani01/19/161 min read

Reporting made easy: The Google AdWords report editor

Out of its infancy, but not quite grown up yet - the AdWords report editor has finally been available since August 2015 following its announcement a ...
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Stefano Viani01/15/161 min read

Three simple steps to a successful product presentation

The way in which you present products in your online shop has a major impact on your customers' shopping experience. It's not just the product photos ...
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Stefano Viani01/14/164 min read

8 web design tips for successful online stores

An online business can be opened quickly. But how do you stand out from the numerous competitors and make your e-business successful in the long ...
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Stefano Viani01/11/161 min read

Value added tax in the online store: Warning due to insufficient information?

Does the product price include VAT or not? In online shops, this must always be clear to the buyer. But is it enough, for example, to refer to VAT in ...
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