Stefano Viani
No Limits:Growth-driven design meets merchandise management
The advance of digitization involves more than just the development of new technologies, because society is also changing in tandem with ...
The Future of Online Marketing - HubSpot Partner Meeting
Customers buy differently than they did ten years ago! This fact presents e-commerce companies with new challenges: How can you reach potential ...
Successfully run Smart Display campaigns with Google AdWords
To successfully reach customers on different platforms, companies can now use Smart Display campaigns to serve precisely tailored ads on more than ...
The topic of cross-border data transfer: What's what in international data protection?
The topic of data protection is as complex as it is topical. Particularly when it comes to data transfer beyond the borders of Germany, it is ...
Artificial intelligence for more sales? News from the Google Agency Meeting
The days of rigid metrics and regional search results in Google search are over. Search results are now tailored to existing search behavior and user ...
Google certified retailers" goes - "Google customer reviews" comes.
After less than four years on the German market, Google will announce the end of the "Google Certified Retailer" seal of approval in March. One can ...
Identity-based brand management: From the core to a successful brand
Brand: More than just a logo A brand is not just the logo or the name of a company. It is the sum of all the individual parts: both self-image and ...
Digital commerce replaces e-commerce
Consulting the online shopping list at the supermarket, ordering clothes from the comfort of your couch via tablet and picking them up in the store, ...
Video ads: How to use YouTube for your business success
Advertising on YouTube? Most people are probably aware by now that YouTube offers more than just cute panda videos. However, the video platform is ...
Necessity of language versions of a website
Growth with the help of multilingual websites It is not only country-specific legal and bureaucratic peculiarities that quickly become a challenge ...
Blue Ocean strategy: Strong brand through unique positioning
Unique and unmistakable: Isn't that what every company wants to be? In other words, isn't that what everyone wants? In e-commerce, there is no such ...
Flexible working - save costs and time on the road
Since 1 January 2017, free WiFi has been available to all passengers on Deutsche Bahn's ICE trains - in both 1st and 2nd class. With parallel access ...