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Stefano Viani

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Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.

Blog Post by Stefano Viani

The Blackbit Visual Page Builder in action
Stefano Viani03/11/252 min read

Why the Blackbit Visual Page Builder for Pimcore Is Essential for Smaller Businesses

Blackbit Visual Page Builder is revolutionizing the way small businesses and customers can design and manage their websites.
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Blackbit at the E-Commerce Berlin Expo 2025
Stefano Viani02/28/253 min read

E-Commerce Berlin Expo 2025: Into the Future of Digital Commerce With the Digital Commerce Performance Roadmap

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Digital Commerce DinnerTalk Berlin
Stefano Viani02/25/252 min read

We Did It Again! Digital Commerce DinnerTalk in Berlin

After the successful start and the enthusiastic feedback from our guests in Göttingen, our Digital Commerce DinnerTalk continued seamlessly:As part ...
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Blackbit at the E-commerce Berlin Expo 2025
Stefano Viani01/28/253 min read

Meet Blackbit at the E-commerce Berlin Expo 2025

The E-commerce Berlin Expo 2025 will take place on February 19 and 20. Blackbit will also be attending the two-day B2B expo and conference for online ...
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Digital Commerce DinnerTalk Personalization with Mailchimp January 2025
Stefano Viani01/24/252 min read

Digital Commerce DinnerTalk: Successful launch of our event format

An inspiring start to the new year: on January 16, we met with customers from the Göttingen region at Cucina Viani for the first Digital Commerce ...
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Screenshot of a YouTube video from Blackbit digital Commerce GmbH. The thumbnail shows a person in a yellow spacesuit with a helmet in front of a dark green background. The title of the video is 'Basics of search engine optimization (SEO)'. The video player shows a running time of 03:27 and contains the usual YouTube controls such as play/pause, volume and full screen. Below the video is the channel name with a subscribe button and interaction buttons (like, share, etc.). The image is embedded in a dark background with decorative purple-blue orchid flowers at the edges.
Stefano Viani12/05/241 min read

New Course at the Blackbit Academy: Basics of SEO

We are expanding the training courses offered by the Blackbit Academy: After the first courses primarily imparted knowledge and skills relating to ...
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Product visualization of the 'BB Data Director for Pimcore' in version 3.7. In the foreground is a black software box with purple accents. Next to it is a cute astronaut figure in a white spacesuit holding a yellow balloon with the inscription 'NEW 3.7 VERSION'. The box shows the Blackbit logo and an icon for data structures in white. On the right are two yellow banners with the words '+ Pimcore 11' and 'Compatibility'. The background shows a stylized, purple illuminated circuit board design, giving the image a technical, modern feel.
Stefano Viani11/28/247 min read

The Data Director for Pimcore Version 3.7 Is Here

Our powerful bundle for exchanging data between Pimcore and external data sources of all kinds has been updated again. Read here what has changed in ...
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An advertising image for a case study by Eggers Umwelttechnik. In the foreground is a worker in a yellow high-visibility jacket and white hard hat, working on a technical installation. The Eggers company logo appears prominently in the middle of the image in dark blue with a stylized 'E' The 'blackbit digital Commerce' logo is placed in the square corner. A yellow banner with the inscription 'New Case Study' is located in the bottom right corner.
Stefano Viani11/19/241 min read

EGGERS Case Study: HubSpot Website for Efficient Lead Management

We transferred EGGERS' corporate design to the new website and realized the technical implementation with the all-in-one platform HubSpot.
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Improve your marketing with precise data insights
Stefano Viani10/24/245 min read

Server-Side Tracking: Your Database for Successful Online Marketing

Which of your web content is viewed most frequently? Which online ads lead to sales? Where in the purchasing process do site visitors drop out?
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Invitation to the webinar on October 30
Stefano Viani10/18/241 min read

Free Webinar: Next Level Personalization

Personalization as a Revenue-Relevant Factor in E-commerce Blackbit CEO Stefano Viani and Franz Riedl, Country Manager DACH at Intuit mailchimp, talk ...
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Close-up of a keyboard with yellow symbols clearly visible on the keys
Stefano Viani10/07/244 min read

Is Your Website Ready for the New Accessibility Reinforcement Act?

The new Accessibility Reinforcement Act (BFSG) comes into force on June 28, 2025 and requires numerous changes to online stores, websites and apps. ...
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New partnership with SEO platform Conductor
Stefano Viani08/19/242 min read

New Partnership With SEO Platform Conductor

In order to bring our customers' websites to the top of the search results, we rely on in-depth expertise and market-leading tools. With the SEO ...
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