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Screenshot of a YouTube video from Blackbit digital Commerce GmbH. The thumbnail shows a person in a yellow spacesuit with a helmet in front of a dark green background. The title of the video is 'Basics of search engine optimization (SEO)'. The video player shows a running time of 03:27 and contains the usual YouTube controls such as play/pause, volume and full screen. Below the video is the channel name with a subscribe button and interaction buttons (like, share, etc.). The image is embedded in a dark background with decorative purple-blue orchid flowers at the edges.
Stefano Viani12/05/241 min read

New Course at the Blackbit Academy: Basics of SEO

We are expanding the training courses offered by the Blackbit Academy: After the first courses primarily imparted knowledge and skills relating to Pimcore and the Blackbit Data Director, the new course takes up the topic of search engine optimization.

Screenshot of the YouTube video 'Basics of Search Engine Optimization (SEO)' by Blackbit digital Commerce GmbH.

The Basics of Search Engine Optimization as a User-Friendly Video

In the Academy course "Search Engine Optimization (SEO) Basics", the why is clarified first: How does search engine marketing help you to master the great challenge of gaining more visibility and reach on the Internet? After all, these are the fundamental prerequisites for being noticed by potential customers - and ultimately for effectively generating sales.

Stylized advertising image for an SEO tutorial by Blackbit. In the foreground are two hands in futuristic silver gloves pointing at a digital screen. On the screen is the same video thumbnail as before - a person in a yellow space suit and the title 'Search Engine Optimization (SEO) Basics'. The background is in a futuristic style with blue, technical-looking elements and light lines. The entire scene is in cool, cyberpunk-like shades of blue, contrasted only by the yellow of the spacesuit. The depiction conveys an ultra-modern, technological impression.

Starting with the basic prerequisite of a page's indexability, through the topics of content and keywords, technical SEO and optimization of the user experience (UX), the video course moves on to the importance of original, high-quality content that users consider worth sharing and are therefore happy to share voluntarily.

Based on the role that effective SEO can play in the success of an entire company, the course assigns individual measures such as keyword research, targeted text optimization and technical SEO their true value. Because from the perspective of the big picture, this is where the subtle differences emerge: What distinguishes well-performing pages from very well-performing pages?

SEO: A Question of the Right Technology

In order to take advantage of the complex interaction between content, technical requirements and the latest preferences of the algorithms of the major search engines, it is also necessary to select the right technologies. The Academy course therefore presents the two platforms Conductor and ContentKing, which are indispensable for the implementation of a successful long-term SEO strategy, in a screen cast and explains their functions.

Watch the Entire SEO Course in the Blackbit Academy

Would you like to see the complete video course with all the details? Simply register in our Blackbit Academy to learn all about the basics of search engine optimization.

Register now at the Blackbit Academy

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Stefano Viani
Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.
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