Stefano Viani
On the safe side: Imprint and privacy policy
By now, most companies know that they have to make an imprint and a privacy policy available on their website - otherwise, there is a risk of high ...
High-revenue search engine advertising thanks to bid management
According to Statista, the revenues generated with the help of search engine advertising (SEA) will continue to rise until 2021. However, for many ...
Data security in digital commerce: EU-US Privacy Shield holds up
There are hardly any physical borders left to constrict expanding online commerce. However, legal differences persist between increasingly ...
Excellent SEA consulting: Blackbit receives BVDW certificate
Small and medium-sized companies need to make use of tools such as search engine advertising (SEA) in order to be found by potential customers on the ...
Online marketing at its best: Blackbit receives BVDW SEA certificate
We receive the SEA Quality Certificate for 2018 from the Bundesverband Digitale Wirtschaft e.V. (BVDW) and are thus confirmed in our expertise, ...
3 reasons to use Bing Ads for multichannel marketing in the B2B sector
What do you think of when you hear search engine advertising? In all likelihood, the answer will be "AdWords", because Google not only dominates the ...
Klarna is payment method test winner
In its 12/2017 issue, the computer magazine CHIP tested various online payment methods for convenience, security, privacy and fraud protection. ...
End of geoblocking: The most important facts for online merchants on the EU compromise
Customers may no longer be treated differently or even disadvantaged in cross-border online trade within the EU. This was decided by the European ...
ECJ allows restriction of online sales of luxury items via Amazon and Ebay
Marketplaces and platforms represent important components of online commerce," said focus group chairman Dr. Oliver Bohl (KfW Bankengruppe). At the ...
Duty before free: The new packaging law for online retailers
With the new German Packaging Act (VerpackG) coming into force on January 1, 2019, it is once again clear that digital commerce involves much more ...
Marketing Automation & Personalization with Pimcore 5
Marketing automation and a personalized user approach will soon be indispensable in digital commerce. Intelligent personalization tools that identify ...
Why you should not confuse content and inbound marketing
The Internet offers people new approaches in their search for solutions and content: They come into contact with content without being able to narrow ...