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Stefano Viani

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Stefano Viani is the managing director of Blackbit digital Commerce GmbH He is always up to date with the latest developments and trends in e-commerce and digital marketing. For decades he has been a consultant for large and medium-sized companies for the technical, visual and advertising optimisation of websites. In particular, he develops concepts and measures for successful sales marketing.

Blog Post by Stefano Viani

Stefano Viani02/20/266 min read

From SEO to Geo: How Small and Medium-Sized Businesses Can Remain Visible in AI Searches – An Interview With Stefano Viani

Emily Damm is researching digital visibility at Neu-Ulm University of Applied Sciences. In her master's thesis, she is investigating how classic ...
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Stefano Viani01/26/263 min read

Co₂ Removal Instead of Compensation: Why We Invest in Carbon Removal

As a company that builds, operates and develops digital platforms, we deal with sustainable systems on a daily basis. So why are we concerned with ...
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Stefano Viani10/07/252 min read

Implement Agentic Commerce at an Early Stage - How to Succeed With Pimcore &  CoreShop

Discover why early adoption of agentic commerce is a game-changer for retailers and how innovative platforms like Pimcore and CoreShop can help you ...
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Stefano Viani09/05/254 min read

BigCommerce Becomes Commerce: Ai-Driven Platform for the Future of E-Commerce

Commerce marks a milestone in the evolution of BigCommerce: under a strong new brand, the company is uniting BigCommerce, Feedonomics and Makeswift ...
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Stefano Viani09/03/253 min read

Digitalization in the Association: Opportunities and Challenges

Many clubs and associations are faced with a key question: how can members be reached digitally, administrative tasks made more efficient and new ...
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Stefano Viani08/19/25< 1 min read

15% Kickback for Agencies - Start Now and Benefit!

From now on, we are offering you an exclusive 15% kickback on every commercial license of our bundles in the Pimcore Store - annually, as long as you ...
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Stefano Viani08/18/253 min read

ChatGPT Against Google & Amazon: How Retailers Should Position Themselves Strategically

The e-commerce landscape is facing a potential disruption: OpenAI, the company behind ChatGPT, is planning a native checkout function directly in its ...
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Stefano Viani08/07/254 min read

Agentic Commerce: The Future of E-Commerce?

There is a new trend in e-commerce: agentic commerce is set to revolutionize digital commerce through the use of AI-based agents that carry out ...
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Stefano Viani05/27/251 min read

Conductor Certification: Excellent SEO Support for Blackbit Customers

The comprehensive SEO platform Conductor not only offers tools to optimize and analyze search engine rankings, but also resources to increase ...
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Stefano Viani05/05/253 min read

The Best Digital Marketing Strategy for E-commerce

Part 1 of the Blackbit Digital Commerce Performance Roadmap (DCPR) Series Our customers like to talk to us about the conversion rate of their store, ...
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Stefano Viani04/11/252 min read

Blackbit at Pimcore Inspire 2025: Innovation, Expertise and New Solutions

On April 29, 2025, it's that time again: Pimcore Inspire brings together international partners, developers, customers and technology enthusiasts in ...
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Stefano Viani03/11/252 min read

Why the Blackbit Visual Page Builder for Pimcore Is Essential for Smaller Businesses

Blackbit Visual Page Builder is revolutionizing the way small businesses and customers can design and manage their websites.
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