André Reß

André Reß is head of online marketing at Blackbit. As an expert in digital visibility, he not only understands how to design online advertising campaigns, but also uses his many years of experience in search engine marketing to ensure that these activities are effective and achieve the goals of his clients. His web analytics and conversion optimizations also contribute to this. The certified Google Ads expert also masters the relevant tools to make online marketing campaigns even more efficient.

Blog Post by André Reß

Diagram showing the four E-E-A-T pillars: Experience, Expertise, Authoritativeness, Trust – cover image: ‘E-E-A-T for online shops’

André Reß08/21/267 min read

E-E-A-T for Online Stores: Why Trust Is the New SEO Ranking Factor

What Google Means by E-E-A-T – and Why It Works Differently for Online Stores Than for Blogs Anyone looking to improve E-E-A-T for their own online ...

André Reß07/07/268 min read

AI Share of Voice: The KPI That SEO Alone Can't Deliver

Your store ranks on page 1. Yet you’ve already lost the sale? Imagine a potential customer asks a question today – not on Google, but on ChatGPT. The ...

Header graphic “13 New AI KPIs for Your Online Store – and How to Measure Them” by Blackbit, featuring three KPI cards on the DCPR topics of Launch & Harvest, Optimization, and Expansion, along with sample values for GEO Score, Chatbot CSAT, AI Adoption, and other AI KPIs

André Reß07/02/268 min read

13 New AI KPIs for Your Online Store (and How to Measure Them)

These days, a store can rank #1 on Google, have a solid conversion rate – and not appear at all in ChatGPT. Not a poor ranking. Non-existent. If you ...

An astronaut walks through a digital tunnel, flanked by details about a webinar on tracking and data quality.

André Reß02/20/262 min read

Webinar Server-Side Tracking: How to Stop Data Loss in Marketing

Many companies today lose a considerable amount of their tracking data - often without realizing it. Browser restrictions, ad blockers and consent ...

Graphic showing server-side tracking architecture: A shop sends data to analytics systems via an SST server. In the background, a futuristic astronaut and logos from Pimcore and Blackbit.

André Reß11/28/251 min read

Why Server-Side Tracking Is Becoming Indispensable for Pimcore Projects

Making digital decisions based on uncertain data is a risky game - especially for Pimcore projects that depend on reliable commerce and marketing ...

Invitation to a free webinar on server-side tracking on November 13

André Reß11/04/252 min read

Data Loss in Marketing? How Server-Side Tracking Can Help You!

Are your analysis tools such as Google Analytics & Co. providing less and less data and is the performance of your marketing campaigns declining? ...