New law: Missing data protection statement threatens warning notice
On 24 February 2016, the "Act to Improve the Civil Law Enforcement of Consumer Protection Provisions of Data Protection Law" came into force. This is ...
AdWords: Google deletes ads in right column
Google has got serious: After various test runs, the placement of ads to the right of the search results was discontinued on 22 February 2016. From ...
Dynamic remarketing: targeted AdWords advertising
Anyone who occasionally visits online shops will be familiar with the phenomenon: some time after you have left the shop, you regularly come across ...
Internet of Things: Is your car already talking to your washing machine?
The Internet of Things was already on everyone's lips in 2015 - and will probably be with us for years to come. This refers to the trend that it is ...
4 beginner marketing tips for online retailers
Your shop is finished and has gone online. Especially in the first few months, it is important to encourage potential customers to visit and, at ...
This is what you should avoid: Don'ts in search engine optimization
If there's one thing you should know about search engine optimisation, it's that nothing stays the same for long. In fact, it doesn't take much to ...
BVDW: New Chair for Social Media Focus Group
At the end of January, the Social Media Focus Group of the Bundesverband Digitale Wirtschaft (BVDW) e.V. elected its new board. The new chairman is ...
Six Beginner Tips for Effective Search Engine Optimization
Want to appear high up on Google's hit list? It's easier and cheaper than you think: there are a few tricks that you can use to make your website ...
mobile-friendly: why responsive web design is becoming increasingly important
On the bus, on the way to work, during a break or at home in front of the TV: anyone with a smartphone - and that is now around 46% of the German ...
Reporting made easy: The Google AdWords report editor
Out of its infancy, but not quite grown up yet - the AdWords report editor has finally been available since August 2015 following its announcement a ...
Three simple steps to a successful product presentation
The way in which you present products in your online shop has a major impact on your customers' shopping experience. It's not just the product photos ...
8 web design tips for successful online stores
An online business can be opened quickly. But how do you stand out from the numerous competitors and make your e-business successful in the long ...
