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Kerstin Schmitz

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Kerstin is a media designer and proofreader—everything set in Latin letters at Blackbit has been scrutinized by her eagle eye. Her meticulousness stems from a deep love of language. And because all is fair in love and war, she mercilessly wields her red pen in the fight against awkward phrasing, clumsy metaphors, and lame comparisons.

Blog Post by Kerstin Schmitz

Kerstin Schmitz03/12/264 min read

How Jan-Luca Turns Developer Challenges Into Customer Benefits

Faster projects, more stable code, less friction: Jan-Luca ensures that our development teams deliver at the highest level - so that your B2B stores ...
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Kerstin Schmitz03/11/263 min read

25 Years of Blackbit, 25 Years of Olaf

An Unmistakable Colleague He answers the phone with "Schrimm Schrimm", rides a 1947 BSA motorcycle and has self-made Stones figurines on his ...
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Kerstin Schmitz02/12/264 min read

Cancellation Button: Mandatory for Many Online Shops

From 19 June 2026, consumers must be able to withdraw contracts concluded via an online user interface directly through a withdrawal button – ...
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Kerstin Schmitz01/13/263 min read

Structure, Sound, and Distant Goals: Jacob Feuerriegel

Jacob has been an Account Manager at Blackbit in Hamburg since November 2025 - and it's immediately clear that this is exactly the right place for ...
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Kerstin Schmitz01/05/262 min read

SEO 2026: How Medium-Sized Companies Should Prepare Now

The world of online search is changing rapidly. Traditional SEO strategies are becoming less and less sufficient - especially because AI-supported ...
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Kerstin Schmitz12/17/253 min read

Digital Commerce 2026: What Market Shifts Mean for Small and Medium-Sized Enterprises

The German e-commerce market is on the move - and this movement is directly affecting SMEs. Many companies are currently faced with the question of ...
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Kerstin Schmitz12/09/253 min read

Marketing 2026: 8 Trends That Marketing Teams Should Know Now

Time flies, but technology sprints. The year 2025 is drawing to a close – and many marketing teams already sense that the coming months will mark a ...
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Kerstin Schmitz11/21/251 min read

When a Delicatessen Refines Its Marketing - And We Supply the Right Ingredients

We have been working with Viani for many years. We know their products, their attitude and their quality standards - as well as their digital ...
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Kerstin Schmitz11/11/251 min read

Blackbit at Web Summit 2025: Experience E-Commerce Trends Live

From November 10 to 13, 2025, the Web Summit will once again open its doors in Lisbon - one of the largest and most influential tech and digital ...
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Kerstin Schmitz11/10/251 min read

Webinar: From Google to ChatGPT - How to Stay Visible in AI Search

Search engine optimization is facing one of the biggest upheavals in over 20 years.AI systems such as ChatGPT, Google AI Overviews, Gemini and ...
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Kerstin Schmitz10/24/252 min read

UX Microcopy in E-Commerce: Small Texts, Big Impact on Conversion & Checkout

The Power of Mini-Texts If you want to be successful in e-commerce, you need more than pretty pictures and fast loading times. An inconspicuous ...
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Kerstin Schmitz10/24/251 min read

Black Friday, Cyber Week & Christmas: Your Recipe for Success for Year-End Business

The end-of-year business is just around the corner - Black Friday, Cyber Week and the Christmas season are the strongest sales weeks of the year. ...
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