Blue Ocean strategy: Strong brand through unique positioning
Unique and unmistakable: Isn't that what every company wants to be? In other words, isn't that what everyone wants? In e-commerce, there is no such ...
From sexy web design to usability orgasm
Form follows function" - that means no unnecessary decoration, no ornate embellishments. But how does this motto affect web design today? Influenced ...
WhatsApp - fast and personal - a direct channel to the customer
Making customer service open, transparent and satisfactory for both sides is admittedly a challenge in times of shitstorms and rating platforms. Fast ...
Customer acquisition vs. customer retention - which is more worthwhile?
In order to retain customers, of course, you have to win them over in the first place. In times of saturated markets, however, this is neither easy ...
How the Internet of Things is changing digital marketing
Internet of Things technology is still in its infancy. However, according to forecasts, over 26 billion networked devices worldwide will dominate our ...
The Internet of Things: Safety first?
The supermarket shelves send adverts to your mobile phone, the car starts the heating at home and the fridge reports that there is a shortage of ...
Digitization: learning from successful start-ups
For some, the digital revolution is frightening, while others utilise its destructive energy to catapult themselves and their company to the ...
Internet of Things: Is your car already talking to your washing machine?
The Internet of Things was already on everyone's lips in 2015 - and will probably be with us for years to come. This refers to the trend that it is ...
mobile-friendly: why responsive web design is becoming increasingly important
On the bus, on the way to work, during a break or at home in front of the TV: anyone with a smartphone - and that is now around 46% of the German ...