AI SEO: We make your site fit for ChatGPT and co.
For B2B manufacturers, technical wholesalers and SMEs in the DACH region who want to be visible inAI answers - not just on Google.
GEO & AI visibility: the most important facts at a glance
With a clearly aligned marketing strategy, we ensure that your products, brands and content are reliably visible in LLM-based AI applications such as AI-Overview and ChatGPT.
- AI-powered search has reduced organic traffic on informational websites by up to 25 % since the beginning of 2025 - regardless of Google ranking.
- GEO (Generative Engine Optimization) complements classic SEO with targeted measures that make your content evaluable and citable for LLMs such as ChatGPT, Gemini and Perplexity.
- The right measures depend heavily on your business model: B2B companies, information providers and e-commerce stores need different strategies.
- Blackbit develops an individual GEO strategy that combines SEO, AI optimization and platform strategy - with measurable key figures for AI visibility.
Why is the topic of AI so important for website operators?
AI is here to stay. More and more people are using ChatGPT and other LLM-based apps to search for content on the internet. Traditional search engines such as Google are being enhanced with AI features. It is therefore crucial to optimize your website for these new usage habits of potential customers.
What impact do LLMs have on websites?
Many websites have been struggling with a sharp decline in organic traffic since the beginning of 2025 - this is shown by both industry observations (Gehrer 2025) and market research data (Gartner, 2024). "
This is a direct effectof the introduction of AI Overview in Google Search.
Why does AI lead to falling traffic?
For most website operators, AI Overview has a much greater impact than ChatGPT. Google now shows AI-generated answers to certain questions via the website link. The user base for ChatGPT is currently still limited. However, practically every internet user in Germany has already seen a result from AI Overviews.
Many website operators have therefore been observing the same phenomenon since the beginning of 2025:
What changes will AI bring to online retail?
AI is changing e-commerce far beyond chatbots. Many companies are focusing on the integration of AI helpers in established applications to make it easier for users to get started with AI-supported workflows. For example, Microsoft Copilot answers questions in all Office applications. So-called AI agents carry out tasks independently for users. These include purchases in online stores and reservations at travel agencies.
The valuation of the global AI-enabled eCommerce market is $8.65 billion as of 2025. This market is further expected to reach $22.60 billion by 2032, driven by a compound annual growth rate of 14.60% from 2024 to 2032. (MarketsandMarkets, 2025)
How is AI changing the buying process - and what does this mean for e-commerce, B2B and knowledge portals?
AI is fundamentally changing the classic customer journey and opening up new sales channels at the same time. Artificial intelligence therefore poses major challenges for website operators.
Websites with an informational orientation or with a focus on B2B need to rethink their business model and adapt it to AI-supported internet use. New sales channels are also emerging for e-commerce stores and service providers that need to be actively developed.
Since September 2025, users of ChatGPT have been able to buy products directly in the chat - without visiting the online store. OpenAI has introduced the instant checkout feature for this - initially only in the USA - which is now linked to retailers such as Etsy, Walmart and Shopify merchants (OpenAI, 2025). According to SiteMinder (2026),travel service providers couldprocess the majority of their bookings via AI assistants in the future - without direct customer contact.
Will SEO be replaced by GEO?
Generative Engine Optimization (GEO) is based on the combination of numerous tools for optimizing website content in order to increase its visibility for LLMs.
GEOdoes not replace traditional SEO - it complements it. Classic search engine optimization to improve visibility on Google remains the foundation of any digital strategy. Because without a Google ranking, there is no visibility in LLMs. GEO expands SEO with additional rules, tools and platforms.
Blackbit therefore relies on a holistic digital strategy that combines SEO, GEO, social media optimization and other platforms - coordinated with each other and individually adapted to your business model. This allows you to reach your target group on all relevant channels.
SEO for ChatGPT and AI Overviews: Why classic SEO remains the foundation
If you want to be cited in AI-generated answers, you first have to be found on Google. LLMs such as ChatGPT and Perplexity obtain their sources primarily from indexed, high-ranking pages. A good Google ranking is therefore not an alternative to GEO - it is a prerequisite. Blackbit optimizes both in coordination with each other.
What Blackbit does for you
GEO individually designed for your sales model
Blackbit has been supporting B2B manufacturers and technical wholesalers in the DACH SME sector since 1989 - from the initial platform decision to measurable growth. For us, GEO is not an isolated tool, but part of an integrated digital strategy that combines SEO, technical infrastructure and conversion in a single approach. One-size-fits-all solutions do not work for LLM optimization.
A successful digital strategy needs the company's goals and identity as a basis. Where are your customers - and with which content do we reach them on which platform?
Blackbit does not make promises for more traffic, but develops concepts and methods that help your business model achieve long-term and stable growth.
Blackbits GEO-Services
- Technical optimization
For LLMs to recognize a website as a source, it must be machine-readable and correctly structured. Blackbit implements Schema.org markup, semantic HTML, an llms.txt configuration and much more.
Blackbit implements Schema.org markup, semantic HTML, an llms.txt configuration, a clean crawl setup and other technical standards. - Content optimization
The basis of every GEO content optimization is the E-E-A-T principle: Experience, Expertise, Authoritativeness and Trustworthiness. LLMs evaluate content according to the same criteria as Google - sources that are demonstrably experienced, technically competent, recognized and trustworthy are cited more frequently.
Blackbit checks whether your content conveys these signals sufficiently. LLMs prefer clearly structured and citable content that is factually proven. Blackbit revises existing texts according to the principles of GEO optimization: Atomic definitions (clear, self-contained definitions of individual terms), claim-evidence structure (each statement is directly linked to a source) and explicit entity naming (people, places, products and companies are named clearly and consistently).
As a result, your content ranks better on Google and is used more frequently as a source by LLMs. This also includes the targeted integration of long-tail keywords and thematic clusters, which LLMs interpret as content depth and relevance.
- Monitoring AI Visibility
Blackbit records how often and in what context your brand and products are mentioned by ChatGPT and others - with specific key figures on mention frequency, topic context and source position. This makes GEO optimization controllable instead of opaque. - Competitor analysis
Blackbit analyzes which of your competitors are already preferentially cited by LLMs and why - so that you can catch up in a targeted manner. - Conceptualization
We develop an individual GEO strategy that fits your business model, your target group and your resources. - Social media optimization: LLMs pull signals from a variety of sources - including LinkedIn, Reddit and industry forums. Blackbit checks whether your presence on these platforms strengthens your AI visibility and helps you optimize it.
- Secondary platform optimization
Google business profile, Bing Places, business directories - Blackbit optimizes all platforms used by LLMs as data sources. - E-commerce solutions for AI
We prepare your online store technically and in terms of content to be found, recommended and - as soon as Instant Checkout is available - purchased directly by AI agents.
Arrange a consultation appointment
In an initial meeting, we work out your goals, resources and needs and then find a suitable solution package for you. We do not offer all-inclusive packages.
Why Blackbit as a partner in online marketing?
Everything from a single source
Blackbit unites experts for SEO, SEA, front-end and back-end development, e-commerce and social media marketing under one roof. As Blackbit also offers backend and frontend development as well as hosting, comprehensive measures can be implemented directly and without external service providers.
Measurable KPIs instead of abstract visibility
AI visibility is not an end in itself. Blackbit defines business-relevant key figures at the start of each project - such as mention frequency in LLM responses, development of organic traffic, conversion rate or direct sales figures.
Individually scalable
From audits to full support: not every company needs the same depth of service. Blackbit offers one-off GEO audits and consulting as well as ongoing support with continuous optimization and reporting. The scope and duration can be adapted at any time.
Experience across industries and company sizes
Blackbit supports companies from the manufacturing, retail, service and B2B sectors - from regional SMEs to large national companies.
Conductor as measurement infrastructure for GEO
Blackbit uses Conductor - one of the leading platforms for SEO and GEO monitoring - to specifically measure AI visibility: Brand Mention Share of Voice, Brand Sentiment Score and LLM Source Position. What cannot be measured cannot be controlled.
FAQ
Search Engine Optimization (SEO) refers to the optimization of content for Google and other search engines such as Bing or Yandex. The aim is to improve the ranking of a website for selected keywords and thus increase the visibility of the website for users. Google uses the ranking to classify the accuracy of a website's content for a keyword. Optimization includes both the implementation of technical standards (structured data) on the website and the optimization of the website content.
The following applies to companies: without search engine optimization, the website cannot be optimized for AI. If you are not found on Google, you will not be cited by AI systems.
Generative Engine Optimization (GEO) describes the optimization of the web presence for AI systems based on generative language models (Large Language Models, LLMs for short). Other terms are AI Search Optimization (AISO) or Generative Search Optimization (GSO). Examples of LLMs are ChatGPT, Gemini and Deepseek. The aim of GEO is for the website content to be cited by the LLMs and the online presence to be linked. Relevance, authority, trustworthiness and structure as well as the technical preparation of the content count for AI. The classic SEO ranking, backlinking and social media presence also play a role
For companies, this means that those who do not specifically optimize for LLMs are less likely to be mentioned in AI responses - regardless of how well the website ranks on Google.
In 2024, Google introduced the new AI Overview feature in its search engine. For certain search queries, an AI-generated summary is displayed at the top of the results page above the organic results. The AI answers the user's question based on multiple sources without the user having to visit a website. As a result, this has led to a significant loss of traffic for many websites. The AI overview is often displayed for questions about technology, business and nutrition - rarely for questions about products (Seranking, 2026).
AI agents are applications based on LLMs that perform tasks on the internet independently - without the user having to confirm each step manually. They are often chatbots that can independently research, compare information, fill out forms and complete transactions. AI agents are already booking trips and purchasing goods - but so far only for selected platforms and markets.
Online stores and online travel agencies must make their systems operable for AI agents, otherwise they will lose customers to AI-enabled competitor sites.
Websites that are not optimized for LLMs lose visibility on the Internet. A study by the Pew Research Center (2025) shows: If an AI overview appears, the click rate drops from 15 % to 8 % - regardless of the Google ranking. ChatGPT and co. are playing an increasingly important role in online searches for goods and service providers.
There is a particularly high need for action in three areas:
- Information-oriented websites: Websites that primarily offer knowledge, advice or guide content are already struggling with a massive loss of traffic. In this case, AI SEO is vital as part of a comprehensive realignment of the business model.
- B2B companies: Business customers are increasingly relying on AI-powered tools for research and vendor selection. AI evaluates providers on the basis of highly individualized customer requirements. If B2B companies do not provide the necessary information on their websites or the websites are not usable for AI, they will not be considered in the evaluation process.
- E-commerce: AI chatbots and AI agents are creating new sales channels that supplement or replace existing sales channels. Only online stores that are technically and content-wise prepared for AI systems can offer their products there.