Industry
Media & Information Services
Challenge
An interactive map with filter functions based on diverse location data.
Results
Pimcore as a headless CMS – a flexible, centralized solution for data management that enables interactive maps, filter functions, data import/export, and intuitive rights management.
Services
UX/UI Design, Pimcore-Development, System architecture
The Company
Founded in Hamburg in 2007, Statista is now one of the world's most successful statistical databases. The online portal provides access to data from market and opinion research institutions, as well as from business and official statistics, in German and English. According to its own information, the platform contains over 1,000,000 statistics on more than 80,000 topics from more than 18,000 sources covering around 170 different economic and industrial sectors.The Challenge
In order to identify interesting locations as sales targets, a large DAX company approached Statista with the following request: to create a web tool with map and filter functionality that uses statistical data and makes it easier for the company's sales representatives to acquire new customers. Statista had previously researched the required data from various databases and made it available to the company. Until now, it had not been possible to manage this data centrally or to update the data sources without considerable effort.
The DAX-listed company now urgently needed a tool that would allow its employees to filter and display acquisition areas according to defined criteria and based on economic, infrastructural, environmental, and connectivity-related factors. Statista turned to Blackbit to develop this sales tool as quickly as possible.
The Solution - Pimcore as a Headless CMS
In a workshop, we first worked with Statista to precisely define the requirements. Once the data structure and format had been determined, we agreed on the conceptual design for the sales tool and created a wireframe. We then programmed the backend, including the interface to the Statista database, and designed the frontend in accordance with CI specifications.
We used Pimcore as the basis for our solution. The flexible open-source framework with content-as-a-service functionality (CaaS) offers the best conditions for customer-specific applications. Since the backend and frontend are decoupled from each other (headless CMS), the centrally and media-neutrally stored content can be made available for any output via a standardized interface. This allows for more flexible use of the data and virtually unlimited freedom in frontend design.
This allowed us to implement the desired functions for the sales tool with Pimcore in an ideal way: Field staff can use it to centrally access and manage all relevant data. Current data can be conveniently imported into the web tool in Excel or CSV format.
Users can filter and display this data according to their needs and download it if necessary. To enable potential customers in the region to be located quickly, the tool features an interactive map with extensive filter options. Users can save frequently used filter settings and assign scores to data records or search results.
Pimcore's intuitive rights and role management is also used in the web tool: The DAX company can manually create users or import employee lists and assign the desired access and usage rights. If an account is no longer needed, it can be deactivated at any time.
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