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Graphic showing server-side tracking architecture: A shop sends data to analytics systems via an SST server. In the background, a futuristic astronaut and logos from Pimcore and Blackbit.
André Reß11/28/251 min read

Why Server-Side Tracking Is Becoming Indispensable for Pimcore Projects

Making digital decisions based on uncertain data is a risky game - especially for Pimcore projects that depend on reliable commerce and marketing signals.

 

The reliable collection of usage, commerce and marketing data is essential for Pimcore-based websites and stores. Data collection based on server-side tracking offers greater stability and precision, regardless of whether you are dealing with simple content websites or complex store integrations.

Graphic showing server-side tracking architecture: A shop sends data to analytics systems via an SST server. In the background, a futuristic astronaut and logos from Pimcore and Blackbit.

Why Client-Side Tracking Is No Longer Sufficient

Traditional data collection via the browser (client-side tracking) is subject to increasing limitations, including

  • Incomplete collection of store events, such as add-to-cart or checkout.
  • Restriction of tracking options through consent management tools (CMP).
  • Blocking of tracking scripts by ad blockers.
  • Distorted performance analyses due to incomplete or filtered data.

This can make the database for business decisions fragmented and unreliable.

Advantages of Server-Side Tracking

The shift of data collection to the server side results in

  • Robust, browser-independent data collection that works reliably even with ad blockers.
  • Consistent collection of relevant commerce events and conversion data in different system architectures.
  • Legally compliant and reliable forwarding of consent information.
  • Relief of the front end, which optimizes data transmission and analysis processes.

Server-side tracking provides complete, quality-assured data for analysis and reporting, which forms the basis for reliable control measures, especially in e-commerce and marketing.

Pimcore + Server-Side Tracking: The Right Solution for Every Scenario

Regardless of whether it is:

  • a pure Pimcore website (Basic package),
  • Pimcore with any store system such as Shopware or Shopify (Commerce package),
  • or Pimcore with Coreshop (Advanced package) - server-side tracking

Server-side tracking provides precise data that enables clear analyses and reliable, well-founded decisions.

Conclusion

Client-side tracking is increasingly unable to meet today's technical and legal requirements. In order to obtain precise and comprehensible commerce and marketing data with Pimcore, the use of server-side tracking is recommended as a modern and reliable solution.

Find out how you can record your Pimcore data in a stable, precise and future-proof way:
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André Reß
André Reß is head of online marketing at Blackbit. As an expert in digital visibility, he not only understands how to design online advertising campaigns, but also uses his many years of experience in search engine marketing to ensure that these activities are effective and achieve the goals of his clients. His web analytics and conversion optimizations also contribute to this. The certified Google Ads expert also masters the relevant tools to make online marketing campaigns even more efficient.
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