Data Loss in Marketing? How Server-Side Tracking Can Help You!

Are your analysis tools such as Google Analytics & Co. providing less and less data and is the performance of your marketing campaigns declining? This is often due to outdated tracking methods. Discover how you can use server-side tracking to give your online marketing a reliable database again.

Free Webinar on November 13: Server-Side Tracking for Precise Online Marketing

Houston, we have a problem: our traditional data sources for measuring and managing the success of digital marketing are gradually dwindling - browser restrictions, ad blockers and data protection regulations are pushing classic client-side tracking via third-party cookies to its limits. Inaccurate web analytics, incorrect conversion tracking and reduced campaign performance are the consequences.

If you want to benefit from the best possible data quality and faster loading websites, you should switch to server-side tracking now. This tracking solution delivers more precise data, can be set up in compliance with GDPR, is stable in the long term and ensures better performance of your marketing campaigns.

Find out more in our free live webinar:
"Server-side tracking: the key to precise marketing" on Thursday, November 13, at 3 pm:

• Why traditional client-side tracking is a discontinued model
• What advantages server-side tracking offers you
• What is technically behind server-side tracking
• How to master the transition to modern tracking

Who Is Our 90-Minute Live Webinar Aimed At?

• Marketing and e-commerce managers
• Web analysts and agencies
• Anyone who wants to modernize their tracking infrastructure and operate it in compliance with data protection regulations

Our focus in the webinar is on the target systems Pimcore and CoreShop. However, the findings are transferable to all web and store systems.

Our Speakers and the Knowledge They Share With You

Jan-Luca Klees - Technical Lead

He will give a practical demonstration of how a server-side tagging setup works: from providing the data, setting up the tracking server and container architecture to event routing and security aspects.

André Reß - Head of Online Marketing

He explains how the data obtained finds its way into the target systems and can be used for data-driven marketing: to optimize campaigns, attribution, and conversion tracking. He also discusses the possibilities of consent setup.

The later you switch to server-side tracking, the longer you will be making inaccurate decisions. Benefit from our know-how and find out in the webinar how to make your tracking fit for the future!

How Blackbit Supports Companies Switching to Server-Side Tracking

• Provision of conversion and e-commerce data to be recorded in the data layer
• Technical implementation of server-side tracking
• Integration of existing data sources
• Use of the data for data-driven marketing

Specifically, we have prepared three package solutions for our customers that are tailored to the basic requirements in practice:

• Pimcore website
• Pimcore store with e-commerce framework
• Pimcore store with CoreShop

You can find out more in the webinar on November 13 or in a personal meeting.